Convenience Measures Australia conducts market research studies for the convenience channel that involve qualitative and/or quantitative surveys of the public or more specific audiences like shoppers for example. Such surveys may utilise focus groups or individual interviews in person, online or a combination of both methods.
Convenience Measures Australia adheres to the Australian Privacy Principles (APPs) outlined in schedule 1 of the Privacy Act 1988 and the Australian Market and Social Research Society’s (AMSRS) Code of Professional Behaviour 2014. These principles influence how we can obtain, retain, use, disclose and transfer any data about those who participate in any of our market research studies.
For the great bulk of our research Convenience Measures Australia sub-contracts external, specialist, quality accredited suppliers to conduct the sampling, recruiting, interviewing, survey analysis and data processing and we concentrate on the design and reporting of results. Those specialists we sub-contract are also adherents to the Privacy Act principles and AMSRS Code of Professional Behaviour mentioned above.
Accordingly we and our research sub-contractors regard and treat any personal information that we might collect for our studies as private and confidential. Such information is used solely for research purposes, not for sales, marketing or other purposes.Typically the information provided to us (or to our sub-contractors) in our research is reported to clients in an aggregated format without any participating individuals or their survey responses being identified. The exception is if they have previously agreed to such disclosure.
If any of our surveys seek sensitive information, we advise that respondents do not need to provide answers to such questions if that is their preference. Survey respondents can also remain anonymous when providing personal information or use an alias for identification purposes.Any personal information collected for these surveys is deleted once it is no longer needed. However while any such personal information remains relevant and identifiable for us, the individual concerned can request access or deletion of that information. This can be done by contacting us on email@example.com
The Australian Market and Social Research Society’s free Survey Line on 1300 364 830 can be called any time to check if a company is recognised by the Society. Information on the Market and Social Research Privacy Principles and the Code of Professional Behaviour can also be found on the Australian Market and Social Research Society website